Fraidé
From Yogyakarta, Indonesia, this band reignited their passion for music in 2024, channelling powerful messages through both sound and lyrics. As part of our sister company’s music label, Rock Stars Records.
Crafting the Wordmark
The beginning, the forming of the letterforms, the wordmark, is a very exciting moment, it's where you begin to see the character, the energy of the brand. Through various experiments of different fonts, different weights, there is always one that just lands. Just in your body, feels right. We went …
Reflection - The Launch EP
Crafting a Vintage-Vibrant Brand for a Javanese Music Journey Our recent collaboration with Fraidé, an exciting music band hailing from Java, Indonesia, centred on launching their latest EP with a distinct and cohesive brand identity. This project encompassed comprehensive branding, bespoke logo …
Reflection - Photoshoot
Vibrance, Character and Love What an incredible day, shooting for the genius sonic creators, Fraidé. Vibrancy, character and love - the band is fused together yet so genetically flowing in their veins. With the run up to this shoot, a fair amount of preparation was crafted, from Fraide arranging …