Ground Up
What is Ground Up?
Ground Up is Rock Stars Unlimited’s innovative investment program designed to nurture bold ideas, grow emerging businesses, and launch new subsidiaries from scratch. Unlike traditional investment models that focus solely on financial projections and rigid metrics, Ground Up is driven by intuition, alignment with our ethos, and a shared vision for impact. We invest not just money, but also our time, expertise, and resources- tailoring our support to the unique needs of each project.
How It Works
- We partner with founders, entrepreneurs, or teams who have compelling ideas or early-stage businesses.
- Our investment can take the form of direct capital, hands-on operational support, or both- depending on what will move the project forward.
- Each partnership is customised: the amount of investment, the type of support, and the structure of profit sharing or equity are all determined collaboratively, based on the specific needs and goals of the project.
What Makes Ground Up Different?
- Intuitive Investment: We don’t require exhaustive financial projections or detailed growth forecasts. If your mission resonates with our values and we believe in your vision, we’ll help you bring it to life- even if the path isn’t fully mapped out yet.
- Flexible Structures: Profit sharing, equity, or a hybrid model- every deal is tailored. We agree on the structure upfront, but it’s always designed to be fair, transparent, and mutually beneficial.
- Resource-Driven Growth: Our team becomes your team. We contribute strategic guidance, operational expertise, creative direction, and access to our network, in addition to- or instead of- capital investment.
Who Should Apply?
- Visionaries with early-stage ideas or businesses seeking more than just funding.
- Founders who value partnership, collaboration, and a mission-driven approach.
- Projects that align with Rock Stars Unlimited’s ethos and have the potential to make a meaningful impact.
Our Approach: Tailored, Collaborative, Impact-Focused
Just as ground-up real estate developers create something new from nothing, we see every partnership as a blank canvas- an opportunity to co-create, innovate, and build value from the ground up.
A Note on Collaboration and Results
Our goal is to help you achieve extraordinary growth by combining our expertise with your vision. We invest our resources, intuition, and strategy into every project. While we are committed to your success, it’s important to note that the results we aim for are best achieved when our suggestions, direction, and strategy are followed. If you choose a different path, we respect your autonomy and intuition- and if that leads you to a result you’re proud of, we wholeheartedly commend you for following your truth. However, we can’t take responsibility for outcomes when our guidance isn’t followed. Ultimately, our hope is that working with us inspires you to trust both our process and your own instincts.
Profit Sharing vs. Equity: What’s Right for You?
We’ll work together to determine which model (or combination) best fits your goals and the project’s needs.
Profit Sharing
Share a portion of profits generated by the project. E.g. We invest resources, you retain ownership, we share profits as agreed.
Equity Sharing
We take an ownership stake in your company or project. E.g. We invest capital and/or resources for a negotiated equity percentage.
Why Choose Ground Up?
- Custom-Tailored Partnerships: Every deal is unique- no cookie-cutter terms.
- Mission-Driven: We invest in people and ideas that inspire us, not just spreadsheets.
- Active Collaboration: Our involvement goes beyond funding; we roll up our sleeves and build alongside you.
- Potential for High Returns: Like ground-up development in real estate, the potential rewards are significant for both sides, but so is our commitment to seeing your vision realised.
Ready to Build Something Extraordinary?
If you have an idea or business that needs more than just money—if you want a true partner invested in your success—let’s talk. Ground Up is about building the future together, one inspired project at a time.
Get in Touch
Ready to start from the ground up? Submit your idea via email, and let’s explore how we can build something unlimited- together.