Projects
A collection of past and ongoing projects.
Fraidé Is Live!
We will shortly release details about this latest project we delivered for Fraidé!
Crafting the Wordmark
The beginning, the forming of the letterforms, the wordmark, is a very exciting moment, it's where you begin to see the character, the energy of the brand. Through various experiments of different fonts, different weights, there is always one that just lands. Just in your body, feels right. We went …
Webflow to Kirby CMS
Onto the Website We’ve now reached a significant milestone with the project: the logo, typography, and colour palette are all in place. This means we’re ready to move into the content, design, and development stage of the website. Before jumping into visual design, we take a critical step: fleshing …
Finding the Typography
If you haven’t seen the previous two parts of this project, start here, but if you’re up to speed, let’s continue. Typography brings a lot of character, presence, energy, and feeling to a brand. Once you’ve started to flesh out the logo and define what it stands for, it becomes essential to ensure …
Doodles to Logo
Previously The output from this initial ideation stage was a slideshow capturing the essence and feelings the brand aims to deliver. This included carefully chosen stock imagery to help convey those emotions. We also shared this with the photographer, who was preparing for a personal branding photo …
An Intuitive Process
A Ground Up Initiative Love from Jyoti, a project with many branches, one that begun from literally nothing - a spark in the client's vision that stirred the initial conversations about this project. All we knew was potentially the name, but what that entailed was discovered as we began to work …
Genius Community
Intuitive Design and Evolution The Genius Community project represents one of our most holistic brand development collaborations, combining intuitive design, sacred geometry, and evolving brand elements to create a complete identity for the alchemist coach, Layard, who has worked alongside the …
Reflection - The Launch EP
Crafting a Vintage-Vibrant Brand for a Javanese Music Journey Our recent collaboration with Fraidé, an exciting music band hailing from Java, Indonesia, centred on launching their latest EP with a distinct and cohesive brand identity. This project encompassed comprehensive branding, bespoke logo …
Reflection - Photoshoot
Vibrance, Character and Love What an incredible day, shooting for the genius sonic creators, Fraidé. Vibrancy, character and love - the band is fused together yet so genetically flowing in their veins. With the run up to this shoot, a fair amount of preparation was crafted, from Fraide arranging …