Love from Jyoti
A holistic wellness personal brand focused on empowering individuals through self-love practices and mindfulness techniques.
Finding the Typography
If you haven’t seen the previous two parts of this project, start here, but if you’re up to speed, let’s continue. Typography brings a lot of character, presence, energy, and feeling to a brand. Once you’ve started to flesh out the logo and define what it stands for, it becomes essential to ensure …
Doodles to Logo
Previously The output from this initial ideation stage was a slideshow capturing the essence and feelings the brand aims to deliver. This included carefully chosen stock imagery to help convey those emotions. We also shared this with the photographer, who was preparing for a personal branding photo …
An Intuitive Process
A Ground Up Initiative Love from Jyoti, a project with many branches, one that begun from literally nothing - a spark in the client's vision that stirred the initial conversations about this project. All we knew was potentially the name, but what that entailed was discovered as we began to work …