An Intuitive Process
A Ground Up Initiative Love from Jyoti, a project with many branches, one that begun from literally nothing - a spark in the client's vision that stirred the initial conversations about this project. All we knew was potentially the name, but what that entailed was discovered as we began to work …
Doodles to Logo
Previously The output from this initial ideation stage was a slideshow capturing the essence and feelings the brand aims to deliver. This included carefully chosen stock imagery to help convey those emotions. We also shared this with the photographer, who was preparing for a personal branding photo …
Finding the Typography
If you haven’t seen the previous two parts of this project, start here, but if you’re up to speed, let’s continue. Typography brings a lot of character, presence, energy, and feeling to a brand. Once you’ve started to flesh out the logo and define what it stands for, it becomes essential to ensure …
Crafting the Wordmark
The beginning, the forming of the letterforms, the wordmark, is a very exciting moment, it's where you begin to see the character, the energy of the brand. Through various experiments of different fonts, different weights, there is always one that just lands. Just in your body, feels right. We went …