Are Dating Apps Dead?

Let's move on from the Liquid (Gl)ass [if you know, you know] onto dating apps and the ongoing “loneliness pandemic.”

Disclaimer: I know many people, including friends, who’ve found meaningful connections through these platforms, so there are success stories out there, but please continue.

Here’s why I don’t think dating apps are the answer to loneliness. (p.s. I'm not a relationship expert, so don't ask)

At its core, loneliness often stems from not finding people in our own communities who share our interests, perspectives, and passions. I believe we need to encourage more real-world connection, getting involved in local activities, joining clubs, exploring hobbies, and putting ourselves in new situations. That’s where the magic happens: when you follow your genuine interests, you naturally meet others who are on a similar journey.

Some of the disconnect we feel is actually from ourselves, our desires, dreams, and what truly lights us up. When we listen to that inner calling, we start to show up in places that resonate with us. Without going into the nitty-gritty details, that’s exactly how I met my partner! By following the whispers in my dreams, not by swiping on an app.

There was a time when I wanted to build an app in this space, but truly I'm glad that didn't happen because we don’t need any more! Real, meaningful connections happen in the 3D world (even the 5D!). Apps can make it too easy to judge based on a photo, or just flowing from lust, rather than shared experiences or values.

If I had that genie ball, I’d shift dating apps away from profiles and photos, and toward experiences. Imagine an app that could highlight local events, clubs, or activities, places where people are gathering around shared interests. Instead of matching with faces, you’d be inspired to join experiences that genuinely call to you. As a result, you’d naturally meet others who are doing the same.

It would be a complete reimagining, less about finding “the one” and more about discovering yourself and your community. The connections and maybe love would follow.

It’s a bold idea (and yes, I’ve talked about hope and humanity in brands before!), but if we have the chance to help people connect more deeply and authentically, why wouldn’t we take it?

Curious to hear your thoughts, how would you reinvent connection in our increasingly AI world?