An Intuitive Journey to Authentic Brand Expression
The “Love From Jyoti” project stands as a testament to our agency’s commitment to intuitive, client-led brand development. This endeavour was not about imposing a predefined blueprint but about co-creating a brand that organically emerged from the client’s profound personal calling.
It began with a blank canvas, the project name “Love From Jyoti,” and a shared trust in an intuitive process to bring a heartfelt vision to the world. This case study highlights how we started from scratch, building every facet of the brand, from logo and messaging to a comprehensive digital presence and content strategy.
From Blank Canvas to Cohesive Brand
The journey with Love From Jyoti commenced with an understanding that this project demanded a unique, deeply personal approach, aligning with principles of intuitive branding where strategic thinking meets emotional intelligence. The client felt a strong calling to bring her message forward, and our role was to facilitate this heart-centred desire.
Brand Genesis: Logo, Messaging, and Strategy
Starting with nothing but the name, we embarked on a comprehensive brand-building process:
- Logo Creation: The logo’s evolution was a deeply iterative and intuitive process. It began with sketches on paper, digital renderings on an iPad, and moments of pure visioning, finally taking shape through various digital tools. This organic development ensured the final mark truly resonated with the project’s essence.
- Visual Identity: Recognising the need for authentic representation, we guided the client through a professional photoshoot. While a third-party photographer was involved, our team provided clear direction on the imagery required to build trust and convey the brand’s energy across the website, press materials, and marketing assets.
- Core Elements: We meticulously developed the tagline, defined the target audience, crafted the project’s descriptive language, and formulated a comprehensive marketing strategy. This included a plan for progressively increasing content distribution across the web, ensuring a thoughtful and impactful rollout.
The Website: A Sanctuary for Voice and Connection
The website for Love From Jyoti, while utilising a somewhat standardised layout approach for clarity and usability, was designed to be a unique digital sanctuary. It truly holds its own essence and brand, providing ample space for Jyoti’s voice and words to breathe and resonate with visitors. You can view the website here.
Key Functionalities and Technical Excellence:
- Mailing List & Email Marketing: A core objective was to drive visitors to a mailing list. We established a self-hosted email service provider, ensuring full data privacy and control-a practice central to our commitment to user data protection. (You can read more about our approach to privacy in our article here). This setup allows for easy communication with the database and has facilitated the creation of an engaging email short course delivered via drip campaigns, significantly boosting audience engagement.
- Service Bookings: The custom-developed website seamlessly integrates functionalities for users to book one-on-one appointments with Jyoti and to hire her as a speaker for events.
- Hosting & CMS: The site is hosted on a private, UK-based server, aligning with the client’s location. It utilises a highly customisable Content Management System (CMS), empowering both our team and the client (if she wishes) to make quick amendments and manage content efficiently.
- Privacy-First Analytics: We integrated privacy-first analytics to understand user behaviour without compromising their data. This allows us to track which email campaigns, leveraging UTM parameters, are driving traffic and which drip campaigns are effectively linking back to the website. We can also discern traffic sources, such as social media, helping us refine our focus. This data-informed approach is always combined with the intuitive guidance we receive for the project’s highest path.
YouTube Channel: Amplifying Her Truth
A cornerstone of Love From Jyoti’s content strategy is a dynamic YouTube channel, publishing a mix of YouTube Shorts and long-form content almost daily.
Comprehensive Channel Management:
- Content Pipeline: Jyoti provides the raw media, and our team expertly edits, publishes, and schedules the content at optimal times, considering her user base.
- Traffic Ecosystem: This content is strategically linked through various email campaigns, creating a cycle that continuously drives traffic back to her core platforms.
- Growth & Impact: Starting from zero subscribers, the channel is on a consistent positive uptrend in both viewership and watch time each month. The incredible feedback received across all mediums for her content is a testament to its resonance and the effectiveness of our collaborative delivery.
- Full-Service YouTube Management: Our involvement extends to complete channel creation, in-depth YouTube research, custom thumbnail design, strategic planning, and ongoing optimisation-a truly comprehensive service.
Future Aspirations and Ongoing Evolution
The journey with Love From Jyoti is far from over. We are actively working on future plans, including the development and publishing of a book, alongside other exciting initiatives that remain under wraps for now. This project is a shining example of a full-suite package, where our agency has provided holistic solutions, continually working and evolving alongside Jyoti and her beautiful brand.
A Ground Up Initiative
Love From Jyoti is also a cherished project under our Ground Up Program. This special initiative is reserved for projects where our founder deeply believes in the mission and potential, offering dedicated support. While a dedicated page for this program is forthcoming, we invite you to get in touch if you’re curious about what the Ground Up Program entails and how it could benefit your visionary business. You can Contact Us Here to discuss further.
The success of “Love From Jyoti” underscores the power of an intuitive, holistic approach to branding, where strategy and soul converge to create something truly impactful.